Maheen Yasir, born in Lahore, had a passion for fashion from a young age. After studying Fashion Design at PIFD in Lahore, she worked as a fashion designer in Beechtree, building the brand's design philosophy and taking on the Creative Head position, solidifying the brands identity in the Pakistani fashion world. With her keen eye for detail and love for quality fabrics, Maheen brought her expertise as a designer and her strong creative vision to the brand.

Kehkashan Raza, also born and raised in Lahore, had a career in the textiles industry for over a decade before entering the fashion world. Her deep understanding of business and management skills brought a refreshing balance to the creative aspect of the brand. Her love for travel and culture inspired her to create a brand that is inclusive, diverse and celebrates women of all backgrounds and shapes.Together, they founded Caramel in January 2023, a women's wear brand with collections that reflect the passion and energy of the two founders.

The brand's vision is to remain true to its roots and ethos of creating timeless pieces that are made to last. Caramel is a brand for women who are independent, fearless, and unapologetically themselves. With each collection, the brand continues to push the boundaries of fashion, while remaining true to its origins of love and freedom.